7 Solutions for Repetitive Sentence Structure

7 Solutions for Repetitive Sentence Structure 7 Solutions for Repetitive Sentence Structure 7 Solutions for Repetitive Sentence Structure By Mark Nichol It takes little time or effort to spruce up a sentence that includes repetitive-sounding phrases. Here are some examples of minor revisions that eliminate echoes of phrasing: 1. â€Å"Six models are available, from a one-bedroom bungalow for $81,000 to a three-bedroom, two-story city house for about $200,000.† Avoid the â€Å"this for that, this for that† structure of this sentence by varying the second for phrase: â€Å"Six models are available, from an $81,000 one-bedroom bungalow to a three-bedroom, two-story city house priced in the low $200,000s.† 2. â€Å"Locations range from Sonoma, Berkeley, and Crockett in the San Francisco Bay Area to Shelter Island in Washington State.† The â€Å"this in that† repetition here is resolved by flipping the city/state order of the second element by using the possessive form of the larger geographic element: â€Å"Locations range from Sonoma, Berkeley, and Crockett in the San Francisco Bay Area to Washington State’s Vashon Island.† This type of solution is often useful even when no repetition occurs; â€Å"Chicago’s downtown hub,† for example, flows more smoothly than â€Å"the downtown hub of Chicago.† (Also, note in the example above that the capitalization of state is correct; this is an anomalous usage when distinguishing between the state of Washington and Washington, DC.) 3. â€Å"Her designs include the Vitra company’s fire station in Weil am Rhein, Germany, the Mind Zone at the Millennium Dome in London, and a tram station and car park in Strasbourg, France.† Introducing variations in this reference to buildings in various locations reduces the number of prepositions from four to two: â€Å"Her designs include the Vitra company’s fire station, in Weil am Rhein, Germany; the Mind Zone, at London’s Millennium Dome; and a Strasbourg, France, tram station and car park.† Note that because formal writing calls for setting off restrictive phrases without a comma, â€Å"the Mind Zone at London’s Millennium Done,† for example, implies that other Mind Zones are to be found elsewhere the three elements of this sentence have been separated by semicolons. 4. â€Å"The story bridges the stylistic gap between the dreams of Tim Burton and the nightmares of David Lynch.† The fix in the second example, above, can be applied to names of people as well as those of places: â€Å"The story bridges the stylistic gap between the dreams of Tim Burton and David Lynch’s nightmares.† 5. â€Å"They range from venerable standards such as House Beautiful, with a circulation of 7.6 million, to the local up-and-comer, Dwell, with a circulation of about 250,000.† Substitution of â€Å"which has† for a weak with and elegant variation of one word strengthens this sentence: â€Å"They range from venerable standards such as House Beautiful, with a circulation of 7.6 million, to the local up-and-comer, Dwell, which has a readership of about 250,000.† Various revisions of the final phrase are possible. You could choose a more vivid verb and write â€Å"which boasts 250,000 readers,† for example, but be careful about weighted words such as boasts and claims. Also, in some sentences, the grammatical structure of â€Å"the 250,000-reader Dwell† is valid, but applying the template here produces awkward wording. 6. â€Å"In the white winters, you can sled or cross-country ski, or drive to the North Lake Tahoe ski resorts. In the hot, bright summers, there’s hiking through giant forests, climbing the towering Sierra Buttes, and swimming in the 130 nearby lakes. In the autumn, the deciduous trees glow with vivid fall colors, and in the spring, the masses of wildflowers create a psychedelic dreamscape.† The repetitive â€Å"in the (noun)† introductory phrases in this paragraph are mitigated by some variety in the respective following phrases, but further differentiation is easily accomplished: â€Å"In the white winters, you can sled or cross-country ski, or drive to the North Lake Tahoe ski resorts. During the hot, bright summers, there’s hiking through giant forests, climbing the towering Sierra Buttes, and swimming in the 130 nearby lakes. Come autumn, the deciduous trees glow with vivid fall colors, and when spring arrives, the masses of wildflowers create a psychedelic dreamscape.† 7. â€Å"She says that over the past month, she’s made over 350 calls on her cell phone.† Avoid using a word more than once in a sentence, especially if it has different meanings each time: â€Å"She says that over the past month, she’s made more than 350 calls on her cell phone.† (But generally, when you come across over used in the sense of â€Å"more than,† don’t automatically correct it unless your workplace’s style guide mandates it. If you believe that over, as an alternative to â€Å"more than,† is not valid, get over it: Many usage manuals and style guides accept either term to mean â€Å"in excess of.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Congratulations on or for?44 Resume Writing TipsParticular vs. Specific

Classroom Management, Engagement, and Motivation Assignment

Classroom Management, Engagement, and Motivation - Assignment Example The student's behavior is considered disruptive to the classroom environment as such an environment is always expected to maintain a learning-conducive condition. The learning-conducive environment should always be kept orderly, quiet and without any form of disruption. While walking around to cause destruction to other students, it is possible that Sarah may end up involved in a fight, quarrel and even accusations of interference with others properties. Such behaviors always cause scenes in the classroom, thereby turning it into a theater full of drama. She may also become a nuisance to the others while she keeps walking around the classroom. However, the possible antecedent of Sarah’s behavior could be the fact that she does not enjoy class work and cannot contain boredom due to being in one place. It is also possible that Sarah is used to being jumpy as a member of photography and movie-making club where moving around is part of the curriculum. Sarah may, therefore, end up wasting a lot of her time in causing trouble while walking around the classroom instead of concentrating on her studies. Her behaviors may also consume other students time while they try to catch up with her drama. It might, therefore, result in poor performance for Sarah and other students in the classroom. To mitigate this behavior, a lot of assignment should be given to this student with close deadlines to make her sit in her seat for longer times trying to work on them. Sarah can also be allowed to attend to her club duties where she will be able to engage herself in duties that require frequent movement around the stage. If the above instructional intervention is applied, Sarah will be able to change and become get used to sitting down for long hours as she completes her assignment.

Critically analyse Debenhams's code of conduct and identify tree key Essay

Critically analyse Debenhams's code of conduct and identify tree key components that demonstrate the company's values and busine - Essay Example 14). Stonehouse (1991) defines the code of conduct as â€Å"a statement about practice, or what we will strive to do† (Stonehouse, 1991). Since conduct is different from aesthetics, therefore, a good code of conduct should not address such issues as those of self-presentation, rhetoric, and style. A good code of conduct covers more than just moral principles; it also refers to the ideals of the good; â€Å"an engineer might insist on load bearing standards well above what the law requires because of his commitment to the ideal of safety. Sanctions – sanctions applied in the context of an appropriate complaints and discipline system - ought only to be deployed in relation to minimum standards (morality) but not in relation to ideals (ethics)† (Miller, 2002, p. 4). Essentials of a good code of conduct Bowie and Schnieder (2011) emphasize the construction of a foundation of the code of conduct before a company can make one that it expects all of its employees to fol low and work in accordance with. Essential components of a good code of ethics according to Bowie and Schnieder (2011) are that it should be applicable to everyone, it should remain consistent even at times during which the market is inconsistent, it should promote accountability and transparency, and it should help the organization apply the core values to the developments in regulations, technology, and all other factors that can affect the conduct of employees on the job. It is vital for a code of conduct to have involvement of the staff, and the management of individual operations and disciplinary processes should be assigned to the staff members (Bowden and Smythe, 2008, p. 584). Codes of conduct should not be just described as rules that dictate what actions need to be executed and what must be abstained from as such a visualization of codes of conduct is quite narrow. A good code of conduct mentions virtues in addition to actions. Debenhams’s code of conduct On Debenha ms’s website, there are three sections under the heading of â€Å"corporate social responsibility†. These sections include supplier code of conduct, disabled access, and policies of environmental and ethical trading. Debenhams shows only the supplier code of conduct on its website. This supplier code of conduct comprises 10 sections in total including introduction, legal requirements, employment, the safety and hygiene of working conditions, environment, representation of the workers, monitoring, inspection and assessment, sanctions, and ILO conventions. Out of the ten sections, only the third section i.e. employment has eight sub-sections titled payment of living wages, working hours not being excessive, employment of children, employment being freely chosen, disciplinary practices, lack of discrimination, respect for the freedom of association and the employees’ collective bargaining right, provision of regular employment (Debenhams, 2012a). Under the heading â€Å"disabled access†, Debenhams commits of providing the disabled people with access to the problem older stores. By providing this service for the disabled people, Debenhams gains an edge over other street retailers that do not provide the disabled people with this access. Debenhams essentially wants to project the image that the disabled people have all the rights of access that the non-disabled people ha

Economic Essay Example | Topics and Well Written Essays - 1750 words

Economic - Essay Example Technological advent has propelled the demand for the fuel around the world irrespective of the price of the same. On the other hand, being a natural resource with exhaustible limits, the fuel cannot be exploited boundlessly. The present research attempts to evaluate the trends in the demand and supply volumes of the commodity. Objectives and Research Questions Rationale behind the policy measures undertaken by different economic agents revolves around the profit that they are likely to yield as a result. As oil is regarded as one of the most important raw materials and hence is a decisive factor behind profit generation, it is highly important to keep a track in the price fluctuations of the same. Purpose of this study will be to analyse the gap between demand and supply of oil during 2000-2005 which justifies the price fluctuations of the commodity. In cases of excess demand, prices are likely to soar high in contrast to situations of excess supply. Thus a suitable research questio n in this case will be to assess the association between policies and availability of oil in the market. Factors determining demand and supply of oil Factors affecting demand of oil Firstly, globalisation has increased the demand of various nations for crude oil which has added to the already high demand for the same. Nations undergoing a period of transition pose a high demand for oil which is regarded as an essential raw material for production. As they are almost always in a rush to improve their economic growth rates, their demand for the fuel is proportionately high. A good example is that of China which has multiplied its demand for oil post the advent of the new millennium, due to similar issues (Energy Information Administration, 2005). Secondly, speculations about political turbulence in the producer nations or chances of stringent ties with their customer nations could lead to hikes in the present demand of oil as the latter want to store more and more reserves of the same . Similar could be the situation when there are possibilities of exchange rate system depreciating in the importing economy. In other words, economies rising high on inflation are likely to demand less of the fuel. Although they might be the consequences of political disruptions, the consuming nations often end up purchasing large stocks of the fuel hence raising its present demand (Pirog, 2005). Lastly, demand for oil is highly dependent upon the availability of other substitute fuels such as coal or natural gas. Regions, which are rich in these resources or could trade them at cheaper prices, attract a lower demand for oil. Moreover, stringency in OPEC policies is also a reason behind the aggregate demand for the fuel. Factors affecting the supply of oil Firstly, the supply function of oil is positively related to the market price of oil in the past. A low market price is of little incentive for the producers who invest lower sums in building refineries and discovering oil mines, to maintain high volumes of future crude oil supplies (Allen, 2005). In addition, higher the market rate of interest is, lower will be the long-run supply of oil in the market as investors will be less attracted towards borrowing and would rather prefer to deposit their money in safe locks (Spann, 1979). Natural catastrophes could prove to be hazardous

Case Study on Avon Products Inc

Case Study on Avon Products Inc Should Top Management at AVON explicitly shape and change the culture of its organisation? Should Kroft, Woodbury, Jung or Gold has hopes of Succeeding Perrin, what should they do to develop their competencies and managerial leadership further so that the AVON board would look at them, and conclude that they have been there, and they have done that? Identify the problems and issues at AVON, and suggest ideas how the company could gain the competitive advantage in the global trade. Answer to Question 1: Yes, the AVON top management should explicitly continue to shape and change the culture within the organization. Based on our study, we found some issues faced by AVON Company as the following: AVON Managers are lack of sensitivity and slow response to the external environment change. In example: AVON managers were slow to realize that the influx of women in to corporate America had important consequences for home-based cosmetic sales. Resulted profitability slumped in 1980s. Poor financial performance at AVON has signalled the company for a need to become more responsive to a changing consumer market. Some unnecessary internal activities such like company session tickets for the Knicks and Yankees in the pass has also factored unnecessary cost to company. Those activities were scrapped later. As stated in the case study. Multiculturalism is the main challenge to the company as vital element in meeting customer demand and gaining competitive advantage. Those issues had badly contributed to AVON corporate culture and created impact for company performance in the pass. Definition of Corporate culture: So what is the definition of Corporate Culture? The definitions for corporate culture are numerous and are being refined and added to every day. The general academic view is that it is the shared, beliefs, assumptions, values, rules and norms the members of a collective such as a corporation or department hold. While this is perfectly acceptable we prefer to take the view expressed by Marvin Bower of McKinsey who said corporate culture is the way we do things around here. There are more sophisticated and certainly convoluted definitions for corporate culture but it is succinct and provides a good starting point for those who are new to corporate culture. Source: Corporate Culture, nd. Dudley Consulting, Inc. [Online] Available at: [Accessed 30 September 2010] Its difficult to change AVONs culture, the way we do things around here does not practice a positive corporate culture this is due to wrong believes, value and rules applied to the company culture. They dont lead by good examples and good leadership. But AVON has done it and turns those wrong doing to a positive culture started 1990s, as following: AVON start creates leadership campaigns such as sending middle managers for leadership development training. The entire management team participated in awareness training by leading diversity consultants. Management launch multicultural planning research project to evaluated company policies and practices regarding promotion. Indentify potential barriers to the advancement of women and minorities. Set up a task force across corporate head quarters multiple profit centres with more than 100 employees. Company has developed goals. To continue built a positive corporate culture, AVON shall consider below suggestions which is not practice from above example that AVON have done : Stories. A group packages up its culture into stories which are frequently told and re-told, and which typify the values of the group eg the time we all stayed late on Xmas Eve to get the last orders finished and then has an impromptu party at the local. Heroes. Individuals who typify to an extreme the values of the group. Symbols. These may be staff mottoes, the corporate mission statement or anything that symbolises the core values. Rites. These are specific occasions, such as the annual office party, when the core values are publicly displayed. Formal award ceremonies are another example. These are especially important for enculturing new staff. Rituals. This means a standard pattern of behaviour at a specific occasion, such as the office party if things are always done in a particular pattern. Courses. Attending in-house courses is an important way of team-building and communicating the core values. Cultural Networks. This means the informal contacts between employees where they reinforce core values, especially by passing them from older to younger group members. Source: organisation building a positive corporate culture, nd. tutor2u. [Online] Available at: [Accessed 30 September 2010] With above ideas to shape the company culture, AVON is likely achieve the following advantages of Strong Corporate Culture A common interpretation of the Instruction, so work is done to a similar standard and in a similar manner. Increase employee loyalty, and avoid expenses of employee turnover. Increase productivity of the company. Increase the Management control. Answer to Question 2: Before we jump to the point for discussing who shall be taking over AVON dealership there are something more vital to discuss first. Definition of Leadership : Good leaders are made not born. If you have the desire and willpower, you can become an effective leader. Good leaders develop through a never ending process of self-study, education, training, and experience (Jago, 1982) A simple definition of leadership is that leadership is the art of motivating a group of people to act towards achieving a common goal. Source: Leadership, Susan Ward, About.com Guide. [Online] Available at: [Accessed 30 September 2010] Leaders carry out this process by applying their leadership knowledge and skills. This is called Process Leadership (Jago, 1982). However, we know that we have traits that can influence our actions. This is called Trait Leadership (Jago, 1982) Leadership is simply showed by good example, lead people to right things and do things right. A good leadership can groom another good leader. However, AVON does not groom any successful leader by any mentor. It caused AVON suffered many years. Until the company decided to source another leader who is experienced as chief executive in another global company. It had shown that company direction is to hire another guru to be the mentor and lead existing executive which hope to groom them in future. Definition of competencies: A competency is a skill, ability, or knowledge set that can be taught or developed. All competencies have indicators that allow them to be observed and measured. A leadership competency model is a group of competencies linked to leadership excellence in a specific organization. A leadership competency model supports the organizations vision and strategy by providing a framework by which the organization can select, develop, and evaluate leaders. Source: Joaquin Roca, 2009. What Is a Leadership Competency and How Do I Create a Competency Model? [Online] Place: USA/ Human resources and labour relations community. Available at: [Accessed 30 September 2010] A successful company should have a good leader with good leadership and competencies. In AVON, one of the main issues that that are facing is most of them are not processing comprehensive leadership and appropriate core competencies. A core competency is fundamental knowledge, ability, or expertise in a specific subject area or skill set. Source: Rafael Gutierrez, 2003. Core Competency. [Online] Available at: [Accessed 30 September 2010] Base on the AVON case study, should Susan Kropf to be the next leader of AVON, she not only needs to process a good operation and global marketing core competency skill which she already has. But also develop the following core competencies: Financial and Administrative skill which Edwina Woodbury has. To able to sustain company financial health growth. Crisis management and cost cutting skill from Christina Gold. Answer to Question 3: The main issue of AVON is due the lack of competitive advantage in global trade. Should AVON, like to gain a better business position, they should focus on building up the Completive Advantage in the globalisation era. Definition of Global Trade: Also refer to Globalisation. As economies become more connected to other economies, they have increased opportunity but also increased competition. Source: globalization, nd. Investorwords. [online] Available at: [Accessed 30 September 2010] Globalisation describes a process by which regional economies, societies, and cultures have become integrated through a global network of communication, transportation, and trade. The term is sometimes used to refer specifically to economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology. Source: Bhagwati, Jagdish (2004). In Defense of Globalization. Oxford, New York: Oxford University Press. Definition of Competitive Advantage: The Competitive Advantage is the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45) In VAON, they do not gain a Cost Advantage simply because their internal cost is high, unnecessary expenses such like New York City Ballet and the New York Philharmonic session ticket. They also not leverage the advantage of internet technology and still relay on Door-to-Door selling approach. They also do not seem to have differentiation advantage within the company. AVON should consider taking below steps to gain Competitive Advantage in the Global Trade: Cost leadership Is there any way to make cost advantage among all the competitors in this borderless era? They can move the production line move to a country to provide lower cost of production. Or leverage Technology advantage such like internet to cut the advertisement cost or agent cost? Like Dell has been very successful on its direct model to outreach consumers using the internet order system. Differentiation How to make AVON product unique from other product? AVON can consider using product development strategy to improve product packaging to maintain the market awareness. Focus AVON should avoid participate in all product range. And focus on niche product that they are good with. And become the leader of that particular area/product.

Down Syndrome Essay examples -- genetic disorder

Down syndrome is a genetic disorder in which a person is born with an extra copy of chromosome 21. There are three genetic variations that cause Down syndrome: Trisomy 21, Mosaic Trisomy 21 or Translocation Trisomy 21. There are many ways in which theses disorders affect the body.  Ã‚  Trisomy 21 occurs when an egg or sperm comes in with an extra copy of chromosome 21, then, once an embryo is formed and starts to develop, the chromosome is replicated in every single cell of the embryo. Trisomy 21 is the most common type of Down syndrome. About 92% of Down syndrome patients have this type. People with Trisomy usually have physical problems.   Ã‚  Ã‚  Ã‚  Ã‚  Mosaic Trisomy 21 happens when an egg or sperm come in with an extra copy of chromosome 21, then, once an embryo is formed and starts to develop, the chromosome is replicated in some of the cells. In Mosaic some cells have a normal number of chromosomes and some have an extra chromosome 21. Mosaic Trisomy 21 occurs in 2-3% of patients with Down syndrome. Mosaic Trisomy produces a wide range of possibility of a person having physical problems.   Ã‚  Ã‚  Ã‚  Ã‚  Translocation Trisomy occurs when the extra copy of chromosome 21 or a piece of chromosome 21 becomes attached to another chromosome. Usually the chromosome 21 attaches to chromosome 14. About 3-4% of patients with Down syndrome have Translocation Trisomy 21.   Ã‚  Ã‚  Ã‚  Ã‚  Anyone can be born with Down syndrome because it is a random event. Down syndrome is not usually inherited, but can be inherited... Down Syndrome Essay examples -- genetic disorder Down syndrome is a genetic disorder in which a person is born with an extra copy of chromosome 21. There are three genetic variations that cause Down syndrome: Trisomy 21, Mosaic Trisomy 21 or Translocation Trisomy 21. There are many ways in which theses disorders affect the body.  Ã‚  Trisomy 21 occurs when an egg or sperm comes in with an extra copy of chromosome 21, then, once an embryo is formed and starts to develop, the chromosome is replicated in every single cell of the embryo. Trisomy 21 is the most common type of Down syndrome. About 92% of Down syndrome patients have this type. People with Trisomy usually have physical problems.   Ã‚  Ã‚  Ã‚  Ã‚  Mosaic Trisomy 21 happens when an egg or sperm come in with an extra copy of chromosome 21, then, once an embryo is formed and starts to develop, the chromosome is replicated in some of the cells. In Mosaic some cells have a normal number of chromosomes and some have an extra chromosome 21. Mosaic Trisomy 21 occurs in 2-3% of patients with Down syndrome. Mosaic Trisomy produces a wide range of possibility of a person having physical problems.   Ã‚  Ã‚  Ã‚  Ã‚  Translocation Trisomy occurs when the extra copy of chromosome 21 or a piece of chromosome 21 becomes attached to another chromosome. Usually the chromosome 21 attaches to chromosome 14. About 3-4% of patients with Down syndrome have Translocation Trisomy 21.   Ã‚  Ã‚  Ã‚  Ã‚  Anyone can be born with Down syndrome because it is a random event. Down syndrome is not usually inherited, but can be inherited...

Analysis on Deodorant Market of India

K. J. Somaiya Institute of Management Studies and Research Marketing Management Deodorant Market of India – An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market:2 Market Statistics:3 Case Study: Dove5 History:5 Origin:5 Segmentation5 Target:6 Positioning :6 Unique Sellng Proposition :6 Milestones:6 Advertisemnt, Distribution and Selling :6 Price Postioning :7 Growth Prospects:7 Competitor Analysis :7Trends of Indian market8 Fall gaps and Forecast:9 Sources and References9 Overview of Market: In tropical country like India, Deodorants are considered to be essential personal care product from grooming perspective, to prevent body odour and make you feel fresh. Assocham’s recent report shows that Deodorant market of India is poised at 1800 Crore and is expected to grow at 55%, of this roll on market has share of 400 crore Major companies in this segment of personal care are: * Unilever with brands like Dove, Axe, Sure, Lux Cavinkare with brand like Spinz * Mc-N-Roe with brands like Wild Stone and Secret Temptation * Paras Pharma (now owned by Reckitt Beckinser) with brand Set Wet Zatak * Coty which has Adidas * Nike * Garnier * J. K. Helene Curtis (Raymond) which has Park Avenue * Godrej has deo with brand name Cinthol * Vini Healthcare with brand Fogg * Beirsdorf with brand Nivea These are all major brands in the mass category. There are many premium brands of Deodorant catering to urban elite but have a minimum percent of market share in India. Market Statistics: The Market share in terms of percentage for premium v/s mass deodorant is 2 and 98percent respectively which can be shown in the chart below * The growth in sales of deodorant sprays from 2006 to 2011 is shown in figure below Premium v/s Mass deodorants Source: Euromonitor 2012 Percentage Breakdown of Market Shares of Various Brands Case Study: Dove History: * This brand was established in United States in 1959, Dove was launched in India in 1995 as a brand which catered to urban women with its soap and then in 2004 on roads of brand extension entered deodorant category on the same line of 1/4th moisturising cream. It is the brand which is committed to widening the beauty because they believe that beauty comes in all ages, shapes and size and promotes the brand with ‘non-models’commercial Tagline : â€Å"Effective Protection Better Result† Origin: * It is a personal care brand by Unilever, It came in India in 1995 and imported and marketed by Hindustan Unilever. * Unilever won Best Marketer Award in the year 2004 for its brand Dove Segmentation * Demographic Segmentation: Gender: Females High Income and middle class women Pyschographic Segmentation: It tries to change the mind set of average women that she can look beautiful and Its deodorants target the segments on various lines of Soothing and moisturising, dry silk antiperspirant, Freshness and skin lightning for dark underarms and beautifying under arms and claims long lasting freshness. Target: It targets females in the age group of 15-40, urban, metropolitian and women of tier 2 cities. Positioning : * It is positioned as a brand which nourishes, care and has unique market specialization. It has introduced new varients time to time in order to comply with the changing need of women and comply with market standards, Dry silk which was launched as antiperspirant, then fresh with specialized lemon n cucumber extracts which was positioned as deo which renders long lasting freshness and moisturise whereas skin whitening which was launched recently to compete against nivea which claims to whiten dark underarms Unique Sellng Proposition : * It assures 24 hour protection from sweat, It has propagated and penetrated in the personal care market with the promotion campaign ‘Real Woman’.This is very unique to a brand as even its media campaigning strictly focus on the mantra of making every common woman make feel special and beautiful and includes no models in its advertisement Milestones: * Unilever has highest market stake in Deodorant category in India with its brands Axe, Sure, Dove and Lux. * Dove is one of the major brands in female category and is can emerge as a market leader with its unique varients, competitive rates and exquisite fragrance and active ingredients (lemon grass, silk powder, 1/4th moisturiser, pearl actives, cucumber) Advertisemnt, Distribution and Selling : Dove released a marketing campaign in 2008 playing less on super models and emphasising more on real women i. e real people posing camera * Dove regularly uses magazines like cosmopolitian, Femina, Marie claire for advertisemnts * Online advertisemnt has been excessively seen in past 3 years with launch of new varients of Deodorants * Distribution channels for Dove is same as like any other Unilever brand. It is avi lable as OTC product in retail outlets malls in metro and tier-2 cities. Deodorants are also available on online shopping sites where there are special offers and added discounts. Dove deo are sold in 150-175ml containers and special introductory offers as free dove soap and free face wash were introduced to make its category more price – efficient and appealing to consumers. Price Postioning : * Dove deodorants are priced at competitive rates 150ml pack of deo is priced at 160-175Rs * Dove products are priced premiumly as consumer associate price with efficacy but deodorants fall exceptions as the deodorant market of mass category is predominant and to sustain a good market share, Dove has priced its product at competitve range Growth Prospects: Deodorant market of India is male dominated, 60% share is of male deodorants and 40% of Women of which Dove has a stake of 8. 5-10% . * Women Deodorant market has grown at approximate growth rate of 40% in last 2 years, with this gro wth, there is immense potential for brand to penetrate in the market Competitor Analysis : * Main brands in the female deodorant category are Spinz, Nivea, Eva, Sure, Adidas, Nike and some Secret Temptation and Fogg. * Dove has launched different varients of deodorants to compete with different brands on various lines. Adidas, Nike has antiperspirants and targets higher and higher middle class consumer, since the product has high brand value it has got a brand conscious and set customer which is challenge for Dove, to compete with these brands it has got antiperspirants like ‘Dry Silk’ * Spinz and Eva positions its product for youth on the lines of Freshness and Flamboyance, Dove has very different positioning altogether but it has introduced varients called DOVE FRESH with lemon grass and cucumber extracts which may target females choosing deodorant for fragrance and freshness. Secret Temptation falls in a different category all together and have different target audie nce mostly college girls as it associates Mischief with the product, DOVE’S positioning is such that it cannot cater on those lines. * Nivea is chief competitor as both brands target same segment of customer and varients of deodorants of both the brands are positioned on the similar lines, however packaging and advertising of Nivea is more attractive and appealing to women. Trends of Indian marketAn introspect of Indian market and research of product category makes us classify different varients of deodorant on following trends which can be broadly stated as: * New Freshness: Which caters on the ground of freshness from basic natural to purifying e. g Dove ‘Go fresh’, Nivea ‘Fresh Natural’, Eva ‘Fresh’ * Technology: Technology supports Efficacy : Special active ingredients incorporated to serve specific purpose. e. g Sure ‘Cotton dry’, Adidas ‘3-action’, Dove ‘Silk dry’, Nivea ‘Dry comfortâ₠¬â„¢ * Sensitive : Specialised deodorants for sensitive skin or which claims to be irritation free. e. All Eva deodorants, Adidas ‘Sensitive’, Dove ‘sensitive’, Nivea ‘Sensitive Balm’. * Skincare : Products catered to beautify , care and nourish your underarms. e. g Dove with 1/4th mositurising cream and skin lightning, Nivea ‘Double Effect’ and ‘Beauty’ * All about Senses: Deodorant which cater on the line of invigorating some senses and moods on application or usage. e. g Spinz ‘Jazz’, ‘Samba’, etc, Secret Temptation and Yardley of london. * Age groups: Special products catering to specific age groups. e. g Spinz, Eva, Secret Temptation have there product positioned such that it appeals young girls.Fall gaps and Forecast: Indian markets tend to follow globally established trends as most of the companies and brands are multinationals. This category has enough scope of penetration and expansio n as deodorant have become one of the important personal care product of daily usage. Since deodorants are aerosol products and even anti perspirant ingredients incorporated have shown some side effects on long term usage, there is enough scope for Research and Development of New Products on the ground of being eco-friendly and clinically safe.Sources and References * www. portal. euromonitor. com, * www. epsearch. net; * www. search. proquest. com * www. unilevers. com/personalcare/Dove * www. wikipedia. com * http://www. thedailygreen. com/environmental-news/latest/best-natural-deodorants-47062903 * https://www. google. co. in/search? num=10&hl=en&site=imghp&tbm=isch&source=hp&biw=1241&bih=584&q=deodorant+logos&oq=deodorant+logo&gs_l=img. 1. 0. 0j0i5l9. 9569. 17121. 0. 19464. 19. 17. 1. 1. 1. 0. 313. 2551. 5j4j5j2. 17. 0†¦ 0. 0†¦ 1ac. FI_n6QTjW3U